If you hear the term “lead nurturing” and immediately think, “marketing department,” it’s time to reconsider this crucial component of selling.
In Marketo’s “The Definitive Guide to Lead Nurturing,” lead nurturing is defined as a process that builds relationships with qualified prospects, regardless of when they plan to buy, with the goal of earning their business when decision time arrives. Jon Miller, VP of marketing at Marketo, offers these five tips for doing it right:
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