Facebook. MySpace. Twitter. YouTube. The list of social media sites and tools goes on and on. Think you can ignore them because they’re social media or because you think they’re passing fads? Think again, says Barton Goldenberg, president of Bethesda, Maryland-based ISM, a CRM strategic advisory firm. “This trend isn’t going away; it’s only getting stronger,” says Goldenberg. “And it’s not just for consumers. Sure, they led the punch, but there’s an unquestionable bleeding over into the business space.”
In a recent Webinar entitled, “The Growing Impact of Social Media on Your Customer Relationships,” Goldenberg explored the growing use of social media tools such as blogs, wikis, video, podcasts, social networks, and more. Not surprisingly, Gen Y is driving the whole social media phenomenon, but Goldenberg predicts that by 2015, the average Boomer will spend three hours a day using social media tools.
How can you tap into this growing phenomenon to engage your target audience in a whole new way? Goldenberg offered an eight-step strategy for implementing a social media strategy in your business. Here’s a summary of those eight steps: