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News & Insights for B2B Sales Leaders

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March 13, 2023

It’s Time for a Common-Sense Revolution in Professional Sales

“The purpose of a business is to create and keep a customer.” – Peter Drucker Elevating the most important function in business into the pro...Continue Reading

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February 27, 2023

Diversity and Inclusion Within Sales Forces Survey Findings Show Plenty of Room for Improvement

Back in 2021, LinkedIn commissioned Forrester Consulting to evaluate the benefits of having a diverse sales organization. The resulting eval...Continue Reading

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February 27, 2023

The Power of Design Thinking with Winning by Design

Jacco Van Der Kooij is the founder and CEO of Winning by Design and bestselling author. He has worked with some of the biggest names in the...Continue Reading

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February 13, 2023

Five Surprising Keys to Closing Deals Based on New Data

Everyone wants to close more deals in today's marketplace… Our most recent study on selling gives fresh insight into exactly how to close mo...Continue Reading

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February 6, 2023

How AI Can Build (and Destroy) Your Credibility as a Salesperson

As a sales professional, you might be worried that AI is coming for your job. But do you know what might kill your career even faster? A lac...Continue Reading

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January 30, 2023

Sales Win Rooms: The New Growth Muscle

B2B organizations are facing challenging macroeconomic conditions, leaving senior sales executives worried about how they are going to meet...Continue Reading

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January 23, 2023

Cold Calling Is Not Dead

The best practice cold call is a “pattern interrupt” cold call, where you interrupt the prospect's normal thinking pattern. This allows you...Continue Reading

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January 16, 2023

Win the Relationship, Win the Deal

Have you ever had the cheapest price and lost the deal, or were the most expensive and won? Ever had a great relationship with the “committe...Continue Reading