“The purpose of a business is to create and keep a customer.” – Peter Drucker
Elevating the most important function in business into the pro...Continue Reading
Back in 2021, LinkedIn commissioned Forrester Consulting to evaluate the benefits of having a diverse sales organization. The resulting eval...Continue Reading
Jacco Van Der Kooij is the founder and CEO of Winning by Design and bestselling author. He has worked with some of the biggest names in the...Continue Reading
Everyone wants to close more deals in today's marketplace…
Our most recent study on selling gives fresh insight into exactly how to close mo...Continue Reading
As a sales professional, you might be worried that AI is coming for your job. But do you know what might kill your career even faster? A lac...Continue Reading
B2B organizations are facing challenging macroeconomic conditions, leaving senior sales executives worried about how they are going to meet...Continue Reading
The best practice cold call is a “pattern interrupt” cold call, where you interrupt the prospect's normal thinking pattern. This allows you...Continue Reading
Have you ever had the cheapest price and lost the deal, or were the most expensive and won? Ever had a great relationship with the “committe...Continue Reading