Email is the power tool for selling in the Internet age, but few companies have the tools to use it effectively. The combination of ExactTarget’s email marketing solution with salesforce.com enables your marketers and sales professionals to send targeted, relevant email – using the data from your salesforce.com system.

ExactTarget for AppExchange includes all the tools needed to create, deliver, and track compelling emails from within your salesforce.com database. You can view real time tracking information, including what emails are opened, which emails are bounced back, and which emails generated click-through traffic to your Website. You can even examine this all-important information at either the individual customer level or aggregated to include all of your contacts.

ExactTarget is the perfect tool to nurture leads, manage events, and conduct any other kind of ongoing marketing campaign. It’s a great way to reach out to your customer base with special offers, or to prospect for new customers – in a way that keeps the sales professionals informed about which prospect is interested, and in which of your firm’s offerings.

Why We Like It:
While many vendors offer solutions to create emails, rarely do they include the tools to drive dynamic content – the ability to send unique content (copy, images, links) to each lead or contact. It’s also unusual for email marketing tools to be able to deliver messages on behalf of your lead, contact, and/or account owner in a way that drives a one-to-one relationship.

ExactTarget for AppExchange allows users with various permission levels and roles (marketers, sales managers, sales reps, etc.) to send single or multiple messages to individual customers or prospects, or send mass emails to entire groups. ExactTarget also conveniently pushes the real time tracking results back into salesforce.com, so that the senders can track the effectiveness of the various emails over time. That data can even be included in a dashboard for easy viewing by managers.

With ExactTarget for AppExchange, you have a tool that can help your company strengthen its marketing capabilities. It helps even relatively inexperienced marketing and sales professionals to create compelling emails and pull statistics on the effectiveness of those email initiatives. This is an incredible level of power for any company serious about maintaining a strong online relationship with its customer base.

Profile:
Partner: ExactTarget
Application: ExactTarget for AppExchange
Application Published: October 2006
Average User Rating: Five out of five stars
Pricing Plan: No incremental cost outside of an organization’s salesforce license fee and ExactTarget license fee. The ExactTarget license fee is comprised of an annual subscription fee and a per email fee.
More Info: www.exacttarget.com