Successfully using LinkedIn to connect with others and boost sales requires more effort than simply completing a profile and inviting everyone you know to connect with you. Here are some basic recommendations for building your connections online:
Success in sales has always been about relationships, and such sites as LinkedIn are no different. The big benefit of social-networking sites is their potential to start great conversations. Make sure the information you post on your profile makes it easy for people to start a conversation with you. Once you’ve built up your connections, join groups, start adding your two cents to comment sections, and add “likes” to others’ status updates. Remember to find ways to connect with people – not just to them.