You know the moment. It’s 9 a.m., your rep’s deal is slipping, and instead of coaching them through it, you get on the call yourself. You close it. You hit the number. You tell yourself it was the right move.

It wasn’t. You just taught your rep that you will rescue them. You taught yourself that leading is selling with more meetings.

I know because I did it. I spent years as a top performer, top of my team and top ten nationally. Then I was handed a team and no training on how to lead one. Nobody showed me how to coach someone who was missing their number, or how to give feedback that didn’t land like an attack. I figured it out slowly, and my people paid for my learning curve.

Carry the Weight exists to fix that.

If you are a new frontline manager, this book gives you what nobody handed you on day one. You get a clear way to diagnose why a rep is struggling, a way to deliver hard feedback without breaking trust, and a way to know whether today calls for managing, coaching, or leading.

If you develop other leaders, it gives you a shared language your managers can repeat, teach, and use on Monday morning: Three Hats, EKS, OIRC, and the Performance Equation. These frameworks began as notes I wrote to train my own new managers, and they were tested on real teams carrying real quota.

If you are the top performer weighing the leap, read this before you say yes. It shows you what changes and what it costs to get it wrong.

The book is also honest. Carry the Weight is part memoir. It tells the story of the leader who left me a wound, the one who held up a mirror, and the reps I failed before I learned better. You will recognize yourself in it, and some of it will sting.

Here is the hard truth: your team is already paying for whatever you haven’t learned yet. They pay for every rep you rescue instead of coach, every vague feedback conversation, and every strong seller who walks out because they felt managed instead of developed. That cost is real, and it compounds.

You can keep figuring it out alone. Or you can borrow from twenty plus years in B2B sales, thirteen of them building, scaling and leading teams, and skip the most expensive mistakes.

Not sure if this book is for you? Take the 90-second Gut Check. It asks ten honest questions about where you actually stand as a leader. There’s no score to game. You get a straight read on whether this book meets you where you are, plus the exact chapters that speak to your situation. Then join the launch list at carrytheweightbook.com and be first to get your copy, and connect with me on LinkedIn.

Real Leaders Carry the Weight!

Joshua Teixidor is author of Carry the Weight: The Sales Leader's Guide to Coaching, Trust, and Building People Who Win.