A few days ago, I sat down with Li Wang, who leads sales and marketing at Even Realities, a company building smart glasses that project information directly into your line of sight while you’re talking to someone. No phone glances. No second screen. No scrolling through notes on a laptop while you’re supposed to be making eye contact.

I’ll admit I was skeptical going in. I’ve seen plenty of “wearable tech for sales” pitches over the years, and most of them solve a problem nobody has. This one is different, and I wanted to understand why.

Here’s the idea in plain terms: the glasses use a micro-LED chip that projects light through waveguide lenses built into the frame. The display sits somewhere between one and five meters in front of you, adjustable in the app, and from the outside, nobody can tell you’re wearing anything but a normal pair of glasses. Li made this point more than once during our conversation, and she’s right — I was looking straight at her the entire interview and had no idea she was reading from her notes in real time.

For a sales rep, that changes what’s possible in a live conversation. Account notes, past objections, next steps, and AI-generated suggestions all sit quietly in view during a call. Afterward, the glasses generate a summary, pull out action items, and can push everything straight into your CRM, whether that’s Salesforce or another tool, through their “Even Hub” app ecosystem. Li told me about one rep selling insurance who credits the glasses with helping him jump from a top 50 to a top 10 sales ranking. That’s the kind of claim I’d normally take with a grain of salt, but after watching the demo, I understood the mechanism behind it.

What stuck with me most wasn’t the sales use case, though — it was the translation demo. Li switched into German mid-interview, and the glasses translated our conversation in real time. No audio is recorded, only transcribed, which matters if you’re thinking about client confidentiality. Their team told me about a colleague who did a full hour-long TV interview in Japan, one person speaking English and the other Japanese, entirely through the glasses.

What I appreciated most is the philosophy behind the product. Even Realities deliberately left the camera off. Their reasoning: if you’re wearing glasses eight to ten hours a day, they need to be a helper, not something people are wary of. That’s a meaningfully different design choice than most of what’s been marketed as “AI wearables” over the past couple of years, and it shows in how the team, which includes veterans from Apple and two well-known European eyewear brands, has approached the eyewear itself.

If you’re curious how this fits into the future of sales conversations, worth a look at their site: evenrealities.com

And if you haven’t seen the full interview yet, watch Part 1 here: https://youtu.be/iD1CsnHtfvg

Part 2, where we go deeper into the technology and translation demo, is up now as well. https://youtu.be/T0yss9iDNP0

Gerhard Gschwandtner is the founder and CEO of Selling Power. He has interviewed Marc Benioff and hundreds of the world’s top sales leaders and authors over a career spanning more than four decades. Reach him at gg@sellingpower.com.