Pipeliner CRM has a new name — and a new mission. At the June 2026 Revenue Acceleration Summit, founder Nikolaus Kimla introduced Coevera, the rebrand capping a 14-15 year journey to rethink what CRM software should be. The name isn’t just cosmetic. Kimla breaks it down deliberately: “EV” nods to evolution, not revolution (“whatever we see around the world is one bullshit to another bullshit,” he joked), and “CO” stands for collaboration — the thread running through everything the platform is built to do.

The problem Kimla set out to solve is one most sales leaders know too well. Legacy CRMs, he argues, bill companies twice: once in cash, once in lost selling time. Industry data shows reps spend roughly 72% of their time on busy work and less than 30% selling. Low adoption compounds the issue, and low adoption means bad data. Feed AI on top of bad data, Kimla warns, and “you put garbage in, you get garbage out.”

Coevera’s answer is what Kimla calls an AI-native revenue platform, or “CRM XO.” Unlike competitors that bolt AI onto existing systems, Coevera was built around a new architecture — the Coevera Voyager layer — designed from the ground up to embed AI rather than append it. The payoff, he says, is dramatic: up to 80% lower costs than legacy systems, because the platform can spin up new configurations on the fly instead of relying on expensive system integrators and heavy administration.

Kimla demonstrated the platform generating full record sets automatically — including a real example where a customer’s 18,000 product items and categories were built out in a single hour. But the philosophy behind the technology may be the more important story. “It should be our assistant and not replacing us,” Kimla said of AI’s role. He’s openly critical of vendors marketing “headless” automation: “Who wants to be without a head? The head is the most important part.”

That belief extends to his view of the sales profession itself. Kimla argues salespeople are undervalued, underappreciated, and often underpaid — despite being the frontline connectors who build the trust that closes deals. “You buy from people that you trust,” he said. “The rest, the technology and all of that, can be done automatically.” In his view, AI should handle the mechanical work so salespeople can focus on relationships, judgment, and the human trust that no algorithm can replace.

Summit co-host Gerhard, a fellow Austrian, called Kimla “the Picasso of revenue acceleration,” praising how Pipeliner’s evolution into Coevera has made the platform faster and more elegant while keeping people at the center of the design. For sales organizations wrestling with adoption struggles and AI hype that hasn’t delivered, Kimla’s pitch is straightforward: better technology should empower your team, not replace it. A demo of Coevera is available for those who want to see the approach in action. To learn more, visit: https://www.coevera.com/

Gerhard Gschwandtner is the founder and CEO of Selling Power. He has interviewed Marc Benioff and hundreds of the world’s top sales leaders and authors over a career spanning more than four decades. Reach him at gg@sellingpower.com.