By now the term “sales enablement” is no longer something new to the industry. In fact, it has long been viewed as a series of organization-wide processes and protocols that equip your sellers with the best tools and technologies needed to achieve efficiency and drive business growth.
Recently, though, the concept of sales enablement has evolved. With the ever-changing tech landscape and consumer habits continuing to shift digitally, sales enablement now requires a more flexible approach. Instead, sales enablement should now be considered a constantly present mindset among your leadership team – one that requires routine evaluation and recalibration.
Now that we’re solidly in the new year, consider these five ways to set your organization up for sales enablement success in 2021 and beyond:
A former SVP of Corporate Communications for the NHL’s Tampa Bay Lightning, Angelina Lawton has combined her passion for sports, branding, and technology to become founder and CEO of Sportsdigita, which partners with more than 400+ clients across professional sports and enterprises with its interactive presentation platform, Digideck.