Crescendo Technologies Wins Beacon Award for CRM Implementation

By Robert Moskowitz

Crescendo Technologies Group, a leading IT strategy firm, has won the Beacon Award for Excellence in Partnering for its consolidation of customer information and improvement in customer service on behalf of Manheim Auctions, the largest wholesale automobile auction company in the world.

The system enabled four of Manheim’s business units to manage and share information about its customers for the first time, as well as to facilitate work flow. Until Crescendo built the new system, four separate systems held largely redundant records of customer information within Manheim’s customer service, sales, marketing and headquarters operations.

To consolidate the data, Crescendo built a portal-based system with a custom dashboard view for each business unit. The portals enable a wide range of CRM functions, such as a calendar, to-do list, customer interaction and technical support. The newly unified system also provides customized applications for collections, order entry, credit card processing, prospecting and real-time CRM for sales reps, service people and others.

The new system was built using Maximizer Enterprise for Notes, a modular suite of applications for automating customer management, sales, marketing and customer service that is available from United System Solutions.

Crescendo Technologies Group regularly builds, integrates and delivers technology to a wide range of customers. Its consultants, architects, analysts, developers and administrators strive to provide insight, direction and knowledge systems to help clients succeed in today’s fast-changing, highly connected economy. Among other skills, Crescendo can open legacy systems to the Web without compromising security, develop new systems for enterprise-wide collaboration and knowledge management, provide security audits and develop relevant policies, create wireless applications and implement electronic commerce systems.

Past clients include: Federated Department Stores, Coca-Cola Bottling Company, National Services Industries and the State of Georgia.

For more information, call (678) 942-3400 or visit the Website at
The Beacon Awards are judged by a combination of leading worldwide industry press, analysts, and Lotus executives, and are given to Lotus Business Partners that excel in providing expert and quality products, solutions and services to customers. For more details, visit: