The Moves Sales Execs Need to Make to Convert the Unreceptive Buyer
Original Air Date: June 21, 2023
Buyers are resistant. Reps aren’t engaged. Leaders aren’t coaching. Results are down. Those four realities impact every single executive in a B2B organization. Regardless of how intensely you’re experiencing them, they are there and they are steadily deteriorating your effectiveness. The good news is that you can turn the ship. In fact, you can solve most of these problems with two key shifts.
Gerhard Gschwandtner, Founder and CEO, Selling Power
Tom Stanfill, Founder and CEO, ASLAN Training and Development
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