Legendary coach John Wooden rarely studied the competition. His focus? Flawless execution. He believed that if your team performed to its highest potential, the opponent couldn’t beat you. The scoreboard would take care of itself.

Sales leaders could use a little Wooden wisdom.

Today’s B2B organizations are flooded with data—dashboards, forecasts, activity scores. But most teams still rely on gut feel or last year’s results to judge performance. And here’s the irony: many leaders *think* they’re doing just fine. Why? Because no one’s passing them.

But that logic is flawed.

Think of your sales team as a Ferrari. High-performance. Built for speed, precision, and power. If you’re cruising at 60 mph just because no one’s blowing past you, you’re not tapping its full potential. Without the right dashboard and clear signals, you’ll never know what your team is capable of.

That’s the hidden danger: mistaking motion for progress.

Benchmarking Isn’t About the Competition—It’s About Clarity

Benchmarking isn’t about chasing the pack or beating someone else’s numbers. It’s about understanding where you are, where you’re strong, and where you have room to grow. It’s a calibrated mirror—an instrument panel, not a scoreboard.

For 2025, Sales Mastery (formerly CSO Insights) is again launching the Sales Performance Scorecard (SPS) Survey—an initiative to help sales leaders align execution with strategy using tailored, data-driven insights.

Benchmarking Is the Breakthrough

For more than 20 years, we’ve delivered custom benchmark insights to advisory clients. These reports helped identify blind spots, focus coaching efforts, and prioritize smart investments. With the help of AI, we’re now scaling that value to every survey participant.

Complete the survey to receive a personalized QuickCard benchmark—insights consultants charge thousands for. It won’t cost you thousands but it will cost you 15 minutes.

What You’ll Get for Your 15 Minutes

– Side-by-side comparisons with similar organizations

– Data-backed insights to guide hiring, training, and enablement decisions

– A roadmap for performance improvement in 2025

It’s free. It’s fast. And it’s built for leaders who are serious about execution.

Why Now?

B2B sales continues to evolve rapidly. The leaders who act on insight—not assumption—will separate themselves from the pack. Benchmarking turns ‘we think we’re doing fine’ into ‘now we know where to get better.’

“As Wooden said: ‘Don’t measure yourself by what you have accomplished, but by what you should have accomplished with your ability.’ Let’s find out what your team is really capable of.”

👉Your 15-minute investment starts here: Take the 2025 SPS Survey now.

Your custom roadmap is waiting. Let’s make 2025 your best year yet.