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July 31, 2025

AI Guardrails and Ethics: A Needed Paradigm Shift

By Jeff Campbell, Head of AI Research, Sales 3.0 Labs

Five historic men in a line.

A brief recent history of AI through quotes and headlines drives home the need for a paradigm shift in pressuring for better AI Guardrails and Ethics:

Warning Signs


  • “I often say there’s a 10% to 20% chance for AI to wipe us out.”
    Geoffrey Hinton, AI Pioneer
  • “I think maybe there’s a 10 to 20% chance of AI takeover [with] many, most humans dead.”
    Paul Christiano, OpenAI researcher
  • “Humans should be worried about the threat posed by artificial intelligence.”
    Bill Gates
  • “With Artificial Intelligence, we are summoning the demon.”
    Elon Musk
  • “The development of full artificial intelligence could spell the end of the human race.”
    Stephen Hawking
  • “A misaligned superintelligent AGI could cause grievous harm to the world.”
    Sam Altman
  • “You should be worried about where the technology we’re building is going.”
    Dario Amodei

Foot on the Gas


  • The United States is in a race to achieve global dominance in artificial intelligence (AI).
    From the America’s AI Action Plan
  • Accelerate the construction of digital infrastructure.
    From the China Action Plan for Global Governance of Artificial Intelligence
  • “First movers will be rewarded, and the global race is already on.”
    Ursula von der Leyen, European Commission President
  • “We absolutely have to win… but to guarantee that we win we need to think big, we need to act big, and we need to build big.”
    Sam Altman

America’s presidential seal with text covering AI topics

New York Times newspaper graphic with white text.

Collateral & Intentional Damages


  • How Your AI Prompts Harm the Environment – CNN
  • AI’s hidden costs are accelerating the climate crisis – Analyst News
  • Rapid development and deployment of powerful generative AI models comes with environmental consequences, including increased electricity demand and water consumption – MIT
  • OpenAI Used Kenyan Workers on Less Than $2 Per Hour to Make ChatGPT Less Toxic – Time
  • Artificial Intelligence Has a Problem With Gender and Racial Bias – Time
  • Google says it will rethink its plans for a big data center in Chile over water worries – AP
  • Uncovering the labor exploitation that powers AI – Columbia Journalism Review
  • AI’s Climate Impact Goes beyond Its Emissions – Scientific American
  • Young children who directly interact with chatbots face new developmental risks, pediatricians and psychologists warn – Axios
  • A new MIT study suggests relying on AI for writing reduces brain engagement – Psychology Today
  • Artificial intelligence is creating a new colonial world order – MIT Technology Review

Dr. Promise and Mr. Hype

To be sure, there is great promise in accelerating medical breakthroughs from the use of AI, but beyond that, the claims that AI will magically cure all the earth’s and humanity’s ills are still largely marketing hype from those that are making billions off of AI development.

Conclusions

We are racing to develop a technology that we know is currently hurting the planet, causing global harm to vulnerable communities, destroying the arts through massive theft, and concentrating all wealth and control of information into a few black box companies, and with only meaningless lip service being paid to safety, ethics, and guardrails from those with the power of regulation.

Academia, multilaterals, and non-profits are, for sure, doing their best, but their influence on Big Tech and government can only take us so far without additional help. It is also telling that with all the well-organized mass protests against such existential threats as climate change, Trump, ICE, Israel, but not a peep about AI with respect to climate change, racial bias and inequity, labor abuse or intellectual property rights.

Between Big Tech and Government having too much invested individually and in each other to slow their roll on the quest for such a fountain of youth + ultimate weapon dream; and individuals unable to put their tech laden phones down for more than 10 seconds, it is up to the IEUs (Industrial End Users) of AI to pitch in. Afterall, they have the power of the purse when it comes to which AI solutions are purchased and used.

The Paradigm Shift

Each industry segment needs to swiftly begin working with academia, multilaterals, and non-profits to develop filtering processes whereby minimum ethical standards are met by AI companies before their products are purchased and adopted.

Infographic covering AI Tech Companies.

Current AI Product and Solution Flow

  • Limited coordination between Non-Profits and Private Industry
  • Limited ability for Private Industry to implement impactful ethics and governance within their organizations because there is no filtering of the AI solutions used
  • Both AI Tech Companies and Government largely use a Paper Tiger approach to ethics and governance
  • Competing interests, profit motives, foreign policy issues, render it difficult for the Non-Profit side to affect needed global change

Infographic covering AI Tech Companies in different colors.

New Paradigm Flow

Coordination and partnering between Non-Profits and Private Industry to create a new Ethics and Standards filtering process whereby AI providers that do not meet the standards are bypassed or kicked back in purchasing and utilization decisions – the power of the free-market purse

We at Sales 3.0 have already begun this process for the B2B Sales Industry and you can join our efforts through our AI4Sales Project. For more information, you can email ai@salesdotthreeinc.com.

Sales 3.0 Labs Company Logo

© 2025 Sales 3.0 Labs. No portion of this report may be reproduced, copied, or used for any purpose without our express written consent. For further information please email ai@salesdotthreeinc.com.

Headshot of Jeff Campbell

Jeff Campbell is the Head of AI Research of Sales 3.0 Labs. Cautionary AI Proponent (yes, you can and should be both). Member of the Association for the Advancement of Artificial Intelligence and the International Association for Safe and Ethical AI.