A brief recent history of AI through quotes and headlines drives home the need for a paradigm shift in pressuring for better AI Guardrails and Ethics:
Warning Signs
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Foot on the Gas
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Collateral & Intentional Damages
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To be sure, there is great promise in accelerating medical breakthroughs from the use of AI, but beyond that, the claims that AI will magically cure all the earth’s and humanity’s ills are still largely marketing hype from those that are making billions off of AI development.
We are racing to develop a technology that we know is currently hurting the planet, causing global harm to vulnerable communities, destroying the arts through massive theft, and concentrating all wealth and control of information into a few black box companies, and with only meaningless lip service being paid to safety, ethics, and guardrails from those with the power of regulation.
Academia, multilaterals, and non-profits are, for sure, doing their best, but their influence on Big Tech and government can only take us so far without additional help. It is also telling that with all the well-organized mass protests against such existential threats as climate change, Trump, ICE, Israel, but not a peep about AI with respect to climate change, racial bias and inequity, labor abuse or intellectual property rights.
Between Big Tech and Government having too much invested individually and in each other to slow their roll on the quest for such a fountain of youth + ultimate weapon dream; and individuals unable to put their tech laden phones down for more than 10 seconds, it is up to the IEUs (Industrial End Users) of AI to pitch in. Afterall, they have the power of the purse when it comes to which AI solutions are purchased and used.
Each industry segment needs to swiftly begin working with academia, multilaterals, and non-profits to develop filtering processes whereby minimum ethical standards are met by AI companies before their products are purchased and adopted.
Coordination and partnering between Non-Profits and Private Industry to create a new Ethics and Standards filtering process whereby AI providers that do not meet the standards are bypassed or kicked back in purchasing and utilization decisions – the power of the free-market purse
We at Sales 3.0 have already begun this process for the B2B Sales Industry and you can join our efforts through our AI4Sales Project. For more information, you can email ai@salesdotthreeinc.com.
© 2025 Sales 3.0 Labs. No portion of this report may be reproduced, copied, or used for any purpose without our express written consent. For further information please email ai@salesdotthreeinc.com.
Jeff Campbell is the Head of AI Research of Sales 3.0 Labs. Cautionary AI Proponent (yes, you can and should be both). Member of the Association for the Advancement of Artificial Intelligence and the International Association for Safe and Ethical AI.
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