I hate a bandwagon. Does the hype surrounding AI qualify? According to Salesforce, more than half of us think “yes.” Only 45% of Americans use generative AI, and over 60% of those are millennial or Gen Z. I dove into the deep end recently to see how much ChatGPT would change my life as a revenue/enablement leader.
Here are the top five takeaways:
That 45% using AI? More than half of them use ChatGPT regularly. Why is that risky? Anything they paste becomes public domain. Client information, confidential code, financials, and intellectual property are all at risk. You need some governance AND eyeballs on this fast. Loop in your IT team and lean in here, because there’s probably someone on your team who’s already pasted in a customer email, product data, or something else from the no-no pile.
If you try to lock it down at work, they’ll use their phone. Start talking about it and sharing the what, why, and what NOT instead of trying to ban it. Create a task force instead of leading the party. If your company is high-risk, a consultant will build you a “closed-system” AI instance that keeps you out of the public domain.
Remember when CRM and cadence systems were new and we learned the phrase, “Garbage in, garbage out”? Ditto for AI. Don’t fire your trainers, writers, or marketers. Think of AI as a cure for writer’s block and the first draft owner. I ran about 100 tests on subject areas in which I consider myself an expert, and ChatGPT scored a “C+”. If I were in my first revenue job, I’d be impressed.
Unlike Google, the longer the “prompt” (the question you ask), the better the answer. You also get unlimited “answer coaching” to refine the output. Try it with me; type this into chat.openai.com:
Top takeaway? The outputs are better than Google and it takes better direction than Alexa. It didn’t change my life, my budget, or my headcount needs, but it was fun and easy to incorporate AI-based exercises in my virtual selling classes (like our online sales training program, Have More Conversations, which includes six ChatGPT frameworks).
Here are eight ideas to try:
Today's blog post is by Lauren Bailey. She has spent 15 years running virtual sales and enablement teams in tech and software before founding award-winning sales and management training companies Factor 8 and #GirlsClub. Sign your team up for her free monthly tip-rich “Sales Shots.”
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