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Application Spotlight: Right90 Provides Better Business Insights

By Geoffrey James

Want to quickly capture, vet, and analyze the sales forecast…and drive better business outcomes? Right90 has two AppExchange solutions – Sales Forecasting and Change Analytics – which are specifically designed to make this process easier. With Right90, you can

  • continuously capture detailed, sales-forecast information from reps within salesforce.com;
  • accurately vet sales forecasts through attainment analysis;
  • understand why the forecast is changing in enough time and with enough detail to take action.

Right90 Change Analytics uses a stock-chart-like interface to provide sales managers with real-time insights into what is changing in their sales forecast. This allows them to gain real-time insight into the changes more quickly. More accurate (and actionable) forecasts can significantly improve a company’s sales performance. According to Right90, its customers have realized up to 5 percent higher sales and 60 percent shorter forecasting times.

WHAT WE LIKE ABOUT IT:
In the past, forecasting was an exercise in applied psychology. It generally consisted of sales managers meeting with sales reps and asking, ‘How does the pipeline look?’ Then sales managers would guess, based on past performance, which sales reps were likely to make their numbers. Not surprising, many companies suffered from unrealistic sales forecasts, with consequent damage to the sales team’s credibility.

Sales reps have always needed a simple and quick way to forecast, whiles sales managers have always needed to understand the details of sales-forecast changes – in time to take action to ensure that targets are met. Right90 provides a technological methodology for predicting what will happen with a sales pipeline so that the right action can be taken. In short, it makes sales forecasting more of a science.

APPLICATION PROFILE:
Partner: Right90
Applications: Sales Forecasting and Change Analytics
Applications published: January 2007
Average user rating: 4.5 out of 5 stars
Pricing plan: Per user per month. Contact vendor for specifics.
More info: www.right90.com