Sales are lost every day—not because of bad pitches, but because sales professionals overlook the most powerful tool at their disposal: their own personality. Many have studied personality models like DISC, yet they struggle to apply them in real-time sales interactions. In this insightful interview with Merrick Rosenberg, a leading expert on personality-driven success, you’ll discover how to harness the power of personality to build deep connections, win more deals, and elevate your sales game. From making a lasting first impression to closing and beyond, you’ll learn how to transform personality into your ultimate competitive edge.