Radical Value reveals the simple, measurable, trackable, trainable ideal within customer centricity: customer value. Companies must:
- Radically emphasize the 10 percent of today's training/coaching effort that moves 90-plus percent of customer decisions: value.
- Radically rethink how we engage customers who are more distracted and siloed than ever.
- Radically rethink how we organize – where one role "sells" while many high-trust customer-facing roles ignore value.
- Radically build our pricing and anti-discounting skills.
Radical Value provides intuitive, easy-to-implement tools that should integrate with your existing sales system.