There’s a lot of airplay right now about social media and whether salespeople should use it as a method to drive sales revenue. The answer: maybe. According to Marci Reynolds, Director of Operations at ACI Worldwide, and popular sales and service operations blogger, you need to consider whether or not social media aligns with your strategy, processes, and buyers’ behavior.
Salespeople should ask these five social-media selling questions:
Sales leaders must ask themselves these additional questions:
For the right products, services, and industries, social media for sales can deliver a significant return on investment. These eight social-media selling questions can help you diagnose the situation and determine if social-media selling makes sense for your business.