Use Zoomerang to Better Understand Your Customer Base

Is your company blind to the daily issues that impact the sales team? A new application, Zoomerang, can help companies stay informed via easy customer surveys. The application, which works through Salesforce, allows companies to create professional surveys with unlimited questions and responses.

Gathering customer feedback using Zoomerang allows sales teams and their companies to really understand how marketing and selling strategies are working (or not). Send surveys to track ongoing satisfaction and to customers who buy and prospects who don’t. Calling up results on Zoomerang’s dashboard helps you identify problems with individual customers, customer groups, or customers served by a particular sales team or sales pro. As a result, sales management can tweak the sales process — from lead generation to follow up — and track sales-training needs. Because the application is integrated with Salesforce and operates inside the very environment that sales and marketing teams use every day, the data and analysis is much more likely to be taken seriously by company executives whose decisions influence the sales team.

PROFILE:
Partner: MarketTools Inc.
Application: Zoomerang
Application published: February 2010
Average user rating: 5 out of 5 stars
Pricing Plan: $749 per year, free trial available
More info: www.zoomerang.com