Silverpop: Boosts Marketing ROI

Today’s marketing campaigns are becoming incredibly complex. The challenge for many firms is to coordinate such emerging tools as social networking, email marketing, viral videos, etc., so that they can be measured and leveraged to create the best sales opportunities.

Silverpop Engage B2B (aka Vtrenz) provides a number of key functions to get the most from your marketing dollars. For example, the application automatically provides your sales team with qualified leads and corresponding marketing activity history. It can also track the results of marketing campaigns in real time so that you can measure the total ROI and revenue impact of your marketing initiatives.

The application also has features that make it easier to coordinate complex marketing efforts. An automated-campaign workflow capability, for example, helps you create, execute, and automate a results-oriented marketing campaign, and lead scoring and lead-management capabilities provide insight into each stage of a lead’s life cycle.

What We Like About It
What sets Silverpop apart from other marketing solutions? Reputation. Few products have been so consistently praised by marketing-automation experts. In its evaluation of email-marketing service providers, Forrester Research recently cited Silverpop as a strong performer and gave it high marks in customer satisfaction.

Marketing automation is a key element in the future of sales technology. Sales groups with an AppExchange strategy should consider Engage B2B to extend the basic capabilities of their Salesforce.com implementations.

Application: Engage B2B Marketing Automation and Lead Management
Published: September 2006
Average user rating: 5 out of 5 stars
Pricing: Contact vendor.
www.silverpop.com