Kadient: Transforms CRM Into a True Sales Tool

Kadient is the foremost proponent of the “playbook” concept, which is a way of organizing materials and processes to reproduce sales success. The application is intended to put the best presentations, resources, and sales tools in the hands of everyone on your team, and it makes sure that your messages are up-to-date and on target. Kadient also provides situational sales coaching.

If your team lacks a routine sales process, Kadient now offers the Sales Playbook Partner Network. The network strengthens sales capabilities by bringing together three types of sales partners:

1. Sales methodology and training partners. These companies use playbooks to reinforce process and consistency for their clients’ businesses. Current partners include The Complex Sale, CustomerCentric Selling®, Baker Communications, and Sales Performance International.
2. Sales tools and messaging partners. These companies regard sales playbooks as a way to make tools and messages more effective. Current partners include Product180, WhiteboardSelling, and Partners In Productivity.
3. Technology implementation partners. These CRM implementers have added Kadient to their suites to increase user adoption and boost sales. Current partners include Astadia and The Meadows Sales Technology Corporation.

What We Like About It
Kadient helps turn CRM from a tracking tool into a sales tool. When integrated into a CRM application, the playbook brings an entire sales team closer to the level of the top performers by making it easy for reps to share and learn skills and key information.

In order for the playbook concept to work, however, the sales team needs to be able to create persuasive materials to use in sales situations. This new partner network should help companies that are just ramping up their sales teams build effective sales processes and design useful materials.

Application: Kadient Sales Playbooks and Sales Performance Analytics for Salesforce.com
Published: June 2008
Average user rating: 5 out of 5 stars
Pricing: starts at $20 per user per month
www.kadient.com

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