Power Your Sales with Powerful Words

You don’t have to know unusual or complicated words to speak with power and authority. You don’t have to have a limitless vocabulary, or use big words to make a big impression.

You do have to use language that is comfortable for you, and use it in a creative, colorful way. Here are some tips for improving the way you use words to sell.

Begin by remembering that if you feel strongly about something, use strong words. If you sound doubtful, your customers will doubt you and your product.

There are two components to creating powerful language: 1) eliminate filler words — I think… It seems as if… Kind of — that detract from your message and 2)add language that resonates. Such language can be as ordinary as burgers and fries.

Power language contains more than basic meaning; it carries with it emotional content. If you want to persuade your customers, you must use language that has emotional appeal. These 12 words (and their synonyms) will help you over and over again.

1) DISCOVERY — This word conveys excitement and adventure. If you tell your customers that you want to share a discovery with them, you make your enthusiasm contagious. Let them detect, find, uncover, recognize and realize the value of the product or service you offer.

2) EASY — Many people are basically lazy and will look for a quick, uncomplicated answer. Sharing it with them will certainly score points and open up channels of communication for you. Simple, straightforward, it’s a cinch, it’s a breeze, uncomplicated, easy-to-understand — these are all terms that reassure customers that no hidden difficulties lie ahead. By combining these first two persuaders and saying, “You’ll discover how easy it is to use my product,” you make a powerful statement.

3) GUARANTY — We are all reluctant to try something new because of the risk involved. Take away that fear by guaranteeing a sure thing, and you can sell your customers on the point you’re trying to make. Assure your customers that if they should have any questions or problems, you’ll be there to help.

4) HEALTH — Self-preservation is a great motivator. Let customers know how much better they’ll feel when they use your product or service. Also, salespeople who foster a healthy atmosphere and attitude are more effective sellers.

5) LOVE — It’s the one thing we can’t do without, and the one word that evokes all kinds of romantic fantasies. It takes people out of themselves and into a world free of tension and worry. Find the romance in whatever you’re selling.

6) MONEY — People react perceptibly to the thought of saving money. Who doesn’t want to save money, get a bargain, take advantage of a golden opportunity, or profit from an idea that will pay big dividends? Everyone does; use these phrases wisely and watch your investment in words pay its own big dividends!

7) NEW — Salespeople are always striving to impart new information and sell new products. Customers are extremely interested and curious about those things which are innovative, bold, contemporary, state-of-the-art, groundbreaking, revolutionary, or contain the latest technology.

8) PROVEN — Assure customers that what you’re selling has already been tested and given the go-ahead. Although everyone likes things that are new, they also want to know that they’re not taking too great a risk. Let them know your claims have been established by experts and authorities, or have been demonstrated again and again.

9) RESULTS — This is the bottom line, where you tell people about what they get, what will happen, etc. Results are what really count. Let customers know right up front that they can count on you, your product or your service to produce the results they need and expect.

10) SAFETY — Unless your customers have a death wish, the idea of safety is very comforting. Guarantee your customers’ peace of mind. Offer them full protection, total security; let them know you will protect their valuable investment. Take away the guesswork and the needless worry.

11) SAVE — Even the wealthiest people shop for bargains. Why? Because everyone likes to save. It’s not just money that entices; people also want to hear about saving time and energy.

12) YOU — I’ve saved the most important word for last. Powerful salespeople personalize their presentations. Anything you say to make your customers feel special and show that you’re looking out for their best interests will gain you significant results. It shows customers that you care about what’s important to them. And that’s powerful selling.