The idea of love in a business setting seems incongruous with our 21st century western sensibilities. But love is actually one of the best ways to become an effective leader, says James Hunter, author of The World’s Most Powerful Leadership Principle: How to Become a Servant Leader(Crown Business, 2004). “Usually we associate love with a feeling,” says Hunter. “But love, primarily, is a verb.”

The distinction is important, says Hunter. As defined by Hunter and leaders such as Vince Lombardi, Herb Kelleher of Southwest Airlines, General Electric’s Jack Welch, and Nelson Mandela, love has little to do with flowers and candlelight and everything to do with making a conscious choice to extend oneself for the greater good of others. “Love is a choice,” says Hunter. Here are some of his thoughts on how to incorporate love into the workplace.

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