Eric Yaverbaum, a self-proclaimed information junkie, president of New York City’s Jericho Communications and author of Leadership Secrets of the World’s Most Successful CEOs (Dearborn, 2004), says he used to get so jazzed about the ideas and concepts he’d read about that his partner would greet his enthusiastic new ideas with: What book were you reading last night? Over time Yaverbaum learned that not every idea from every book would work in his company and industry or with his employees and clients. So he developed an approach to books that helps him get the most from what he reads – without getting too carried away. Here are his suggestions.
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