MOBILITY SPOTLIGHT: ZoomInfo Helps You Maximize Your Face-Time while on the Road

What’s a sales rep to do when a customer doesn’t show for a meeting? In the past, a customer "no show" was simply a good reason to take some extra time off – and take a big productivity hit. But with ZoomInfo, the rep can quickly and easily find additional contacts at the customer site (or even other companies located nearby).

ZoomInfo’s search engine continually crawls the business Web – the millions of company Websites, news feeds, and other online sources – to identify company and people information, which is then organized into fresh, comprehensive, and objective profiles. ZoomInfo currently has profiles on 36 million people and over 3.8 million companies, and its search engine adds more than 20,000 new profiles every day.

Because it covers the Fortune 1,000 to SMBs, C-levels to mid-level managers, ZoomInfo delivers contact information and in-depth insight and sales intelligence on companies and people. These include mentions on the Web to qualify prospects with relevant, insider information, even if you’re only using ZoomInfo on your laptop.

What We Like About It:
When we think about ZoomInfo, we’re reminded of the way that Travelocity and Expedia provide a single search site optimized for travelers. Before ZoomInfo, no site existed that allowed sales reps to find business information this quickly and easily. Instead, they had to pay costly annual premiums to business information services in order to access information on a limited number of companies. Or they had to manually read and digest the thousands of Web results for a specific search on Google or other general search engines.

None of that is practical when a sales rep is on the road, which is why we consider ZoomInfo an indispensible tool for the road warriors of sales. Thus, while the application is obviously useful in other environments, like inside sales groups, ZoomInfo is particularly useful for sales reps who travel because it allows for serendipitous sales calls.

PROFILE:
Partner: ZoomInfo
Application: ZoomInfo SF
Application Published: March 2008
Average User Rating: Five out of five stars
Pricing Plan: Free to start, contact vendor for more information
More Info: www.ZoomInfo.com