At its core, sales incentives seem rather simple: offer desired rewards for certain results and watch the salespeople do whatever it takes to make it to the winner’s circle. Unfortunately, as incentives expert and online columnist Sheryl Strasser points out, there’s no shortage of motivational devils in the incentive program details, and what will work dramatically well for one sales organization might fall far short with another.
Looking to provide some guidance in navigating through those devilish details, Strasser offers six key tips for creating an effective sales incentive program.
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