At Your Service

By Malcolm Fleschner

Since the Internet era dawned over the world of sales incentives, a number of Web-based operators have sprung up offering merchandise, travel and gift certificates to the time-strapped incentive program administrator looking for rewards that participants can redeem with ease and convenience.

Now one of the top online providers,, has launched an even more comprehensive suite of services designed to help corporate clients create awareness of their incentive programs, educate their participants, extend the company brand and, ultimately, move more product.

The new program, Communication Services, is just one component of’s six-prong approach to solving customers’ incentive program challenges. Other components involve handling program strategy, technology tools, program administration, universal rewards and expert fulfillment.

With the Communication Services suite, leverages its expertise to provide customers with everything from one-shot incentive programs to complete, end-to-end marketing services. The company also can plan, create and implement marketing materials, produce relevant communications for target audiences and drive awareness with flyers, posters, customized Web pages and training materials – all the while integrating new efforts with customers’ existing programs.

Not surprisingly, some of the newest customers for the Communications Services program are other Web-savvy companies. Expedia Inc. recently turned to the Communication Services for assistance with a marketing program for the company’s cruise business division.

“The performance we got this year was extraordinary,” said Mark Kammerer, Expedia’s vice president, cruise. “We value speed, flexibility and partnership as key to achieving our results. delivered on these throughout the program. In a highly competitive market I was confident we were using the right partner to help exceed our customers’ expectations.”’s CEO Tim Barefield says Communication Services can help corporations drive awareness, facilitate education and maximize participation in all kinds of initiatives, from employee recognition and sales incentives to customer acquisition and appreciation gift programs. The overall goal, he adds, is to help corporations more efficiently plan, create and implement their incentive efforts and align them with corporate goals.

“With Communication Services our team can manage every aspect of our customers’ marketing programs or create single elements that integrate into an existing program. This service reinforces our emphasis on being a partner rather than simply being a provider,” Barefield says, “and ensures that value is added at every touch point in the incentive program.”

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