Seven Ways to Make Your CRM System More Effective:

By Geoffrey James

InsideScoop can reduce the amount of time your sales reps spend researching sales calls. www.insidescoop.com

VerticalReponse can help you keep in touch with your customers by sending mass emails from salesforce.com. www.verticalresponse.com

SugarCRM offers a free upgrade to get the same sales functionality as salesforce.com for less than half the cost. www.sugarcrm.com/change

GrowthCircle offers you the opportunity to let experts make sure your CRM is working for your sales team. www.growthcircle.net

Good Technology lets you access CRM data on your handheld device. http://www.good.com/index.php/business_solutions_sales.html

Spoke Software lets you network from your desktop and integrate new contacts directly into your CRM. www.spoke.com

Logitech lets you take client meeting notes with Logitech’s Digital Pen and upload them into your CRM in seconds. www.logitechio.com