In Europe where I grew up, we always associated the name Cadillac with the best of the best. In my home country, Austria, American automobiles were a novelty. A privileged few owned Ford Mustangs. You could see American tourists in Buicks and Chevrolets, but only the wealthiest Austrians cruised the streets of Salzburg in a Cadillac. Mr. Winkler, the owner of the city’s largest hotels, became the best known car owner in town by treating himself to a brand-new Cadillac every year. His latest model always made newspaper headlines in Salzburg.
Get the latest sales leadership insight, strategies, and best practices delivered weekly to your inbox.
Sign up NOW →