One of the best ways to energize your sales team, offer a fresh perspective for your event and create strong bonds with your customers is to include them in your sales meeting. There are a number of different capacities in which your clients can participate, from asking them to co-host to simply inviting them to attend the event.
While merely having your customers or prospects mix and mingle with your sales force can be a way of furthering relations between staff and clients, that level of involvement may be a waste of valuable resources. “One of the problems is that organizations don’t maximize the opportunity,” says Bill Gager, president of the consulting and coaching firm, Gager International. Here are some of Gager’s dos and don’ts when bringing your customers to your meeting.