It’s almost a given that when you’re planning a sales meeting, you need to hire a speaker. But meeting planners should challenge that assumption, says Stephan Schiffman, founder of D.E.I. Management Group, Inc. “Many speakers provide nothing more than a graduation speech, the result being you know someone was there and you know they spoke, but you don’t remember what it was about,” says Schiffman. He encourages planners to ask themselves the following questions instead of automatically reaching for their speakers bureau directory.
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