White Paper:
A Shift in Customer Strategies in a Time of Crisis
The extraordinary circumstances surrounding the recent economic crisis have changed the operating rules for companies of every size and in every industry. Companies must re-identify their most profitable customers and the most effective marketing and sales vehicles for reaching them.
This report will help you learn:
- How technology enables many of the processes critical to maintaining customer relationships
- Ways to recognize change, gain insight, and adapt your marketing mix to meet customer needs
- Critical processes for tying strategy to execution in real time
- Case studies in improving customer loyalty from Colgate-Palmolive and Hilti Corporation
