White Paper:
Tightly aligned sales and marketing teams represent new opportunities to achieve faster and better growth. However, many organizations still struggle when it comes to executing a plan that allows sales and marketing to unite and grow stronger. This white paper provides tips on how sales and marketing leaders can achieve the following:
- Incentivize sales and marketing to work together.
- Encourage better communication.
- Develop a single view of the customer.
- Leverage technology to create an integrated revenue pipeline.