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White Paper:

Tightly aligned sales and marketing teams represent new opportunities to achieve faster and better growth. However, many organizations still struggle when it comes to executing a plan that allows sales and marketing to unite and grow stronger. This white paper provides tips on how sales and marketing leaders can achieve the following:
  • Incentivize sales and marketing to work together.
  • Encourage better communication.
  • Develop a single view of the customer.
  • Leverage technology to create an integrated revenue pipeline.
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