Oracle - Improve Sales and Marketing Alignment to Generate Better Business Results

White Paper:

Tightly aligned sales and marketing teams represent new opportunities to achieve faster and better growth. However, many organizations still struggle when it comes to executing a plan that allows sales and marketing to unite and grow stronger. This white paper provides tips on how sales and marketing leaders can achieve the following:

Incentivize sales and marketing to work together.
Encourage better communication.
Develop a single view of the customer.
Leverage technology to create an integrated revenue pipeline.

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