Book Chapter

According to the experts at Huthwaite (creators of SPIN Selling), sales calls can feel a lot like grueling battles. In his latest book, author and Huthwaite CEO John Golden reveals some of the surprising parallels between the steps of successful selling and warfare. Download this free chapter from Winning the Battle for Sales and learn best practices on preparing for sales calls based on the 1868 Battle of Magdala (hint: plan ahead, and be prepared for complexity).