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cover story
“Social Media fundamentally changes the model that companies use for effective customer relationships.”
Clara Shih
CEO of Hearsay Labs
January/February - 2010
The January/February - 2010 issue of Selling Power has been mailed to all subscribers. You can order a single copy of this issue online now, or start your subscription today.
Editorial
Welcome to the Ephemeral Economy
Over the last 35 years, the US economy has created jobs in the service sector at a faster pace than in the manufacturing sector. We’re no longer producing toothpicks in…Read More >
Train Your Sales Team
The More You Know
A training course on how to outsell the competition
Selling today is far more difficult than it was only a few years ago. To be a fierce competitor in today’s B2B environment, it’s no longer good enough to simply…Read full article online now >
Selling Essentials
Mix and Match
How one time-strapped sales manager is solving his hiring dilemma
W. David Houchins has an enviable problem. His business is growing so well - up 199 percent year over year as of October 2009 - that his biggest challenge today…Read full article >
Terms of Engagement
How to negotiate payments with cash-strapped customers
Times are tough, no doubt about it. When cash flow is tight, customers tend to seek longer payment terms. The question for sales managers is, when and how should salespeople…Read full article >
How to Befriend a Gatekeeper
First of all, note that the word "gatekeeper" doesn't have a pleasant connotation. That's why Keith Rosen, the author of The Complete Idiot's Guide to Cold Calling (Alpha, 2004), refers…Read full article >
Pause for a Minute
Frank Carillo, president of ECG, a strategic communications consulting firm, suggests that when presenting information, you pause often - especially when making a point and looking at your notes -…Read full article >
A Sea of Change
How to use challenging times to readjust your attitude toward change and make the most of new opportunities
In the wake of the worst recession in decades, sales managers are struggling to do more with less. Studies show that the average tenure of a sales rep is 24…Read full article >
Features
Cover Story
It's All About Strategy
How to capture the promise of the social-media sales revolution
If you still think social networks are strictly for navel gazers, it’s time to take another look at the numbers: By the end of 2008, more than 300 million users…Read full article online now >
The ABCs of Selling Higher Up
How to approach, present, and sell to the C-level executive
In certain sales situations, a rep can only close a sale by meeting with the top decision maker. In the post-2008 economic climate, many companies require approval from the top…Read full article online now >
featuring: Dave Fitzgerald
"Make yourself necessary to somebody."
Ralph Waldo Emerson








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