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White Paper:

Today's winning sales teams keep a competitive edge by cultivating high levels of customer loyalty. Read this 1to1 Executive Dialogue with industry experts Don Peppers (Founding Partner of Peppers and Rogers Group) and Melissa Boxer (Vice President, CRM Products–Marketing and Loyalty Solutions at Oracle Corporation) and learn the steps sales leaders can take to
  • understand today's biggest loyalty challenges,
  • track customer interactions to learn their needs and wants,
  • use CRM to gain deeper insight into customer loyalty,
  • deliver a consistent, relevant, unified customer experience.
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