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    Avoid The A.I. Habit Trap: Leveraging Neuroscience to Break Status Quo and Drive Buyer Action

    December 10, 2025

    A.I. is transforming sales—but it’s also training sellers to rely on logic, data, and information at the exact moment buyers need emotional clarity and confidence. Under pressure, most sellers default to habits that trigger “red lights” in the buyer’s brain, reinforcing the status quo instead of inspiring change. In this practical and science-based masterclass, Braintrust Chief Coaching Officer, Dan Docherty, and Master Coach, Rob Vujaklija reveal how the brain actually decides, why A.I. can unintentionally amplify poor communication patterns, and how to use neuroscience to create “green-light” moments that build trust, drive action, and accelerate revenue growth.

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  • What AI Can't Replace: The Human Skills Still Winning Deals

    December 11, 2025

    Most sales organizations are flying blind when it comes to skills development. They pick training topics based on gut feel, run the same program for everyone, and rely on self-assessments that measure confidence more than competence. The result? Expensive programs with no clear link to win rates. But a new generation of sales leaders is asking harder questions: Which specific skills move deals forward? And how do we know who has them? In this provocative session, Tim Riesterer, Chief Strategy Officer at Corporate Visions, introduces a groundbreaking, evidence-based approach to measuring and developing sales talent: Precision Skills Intelligence.

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    Sales Transformation Summit

    April 8 - April 10, 2026

    Mark your calendar for the upcoming Sales Transformation Summit, a virtual gathering of industry leaders and innovators. Complete this form to receive exclusive updates about speakers, sessions, and registration details as they're announced. Interested in contributing? You can also nominate a speaker or inquire about sponsorship opportunities.

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Meet Gerhard Gschwandtner

Headshot of Gerhard Gschwandtner

Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate sales technologies into their sales organizations to create improved sales effectiveness and greater customer value.

Interested in engaging Gerhard for a 30-60 minute keynote, as a session moderator or to lead your next workshop? Contact Gerhard Gschwandtner at gerhardg@gmail.com.

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