Each firm included on Selling Power's 2015 Top 20 Sales Training Companies list has the potential to help your company get better results – not just for your team and your company's bottom line, but also for your customers.
The four criteria used when comparing applicants and selecting the companies to include on this list were:
- Depth and breadth of training offered
- Innovative offerings (specific training courses, methodology, or delivery methods)
- Ability to customize offerings
- Strength of client satisfaction
Also, because buyer behaviors and technology continue to impact the sales-training market, this year's list emphasizes innovative courses, delivery methods, and services that help salespeople retain the material they've learned.
The summaries below provide a quick snapshot of each company's major offerings. We encourage you to visit their websites and social networks to learn more.Note: This list is organized in alphabetical order and no priority or ranking is implied.
Action Selling helps sales leaders improve their team's ability to develop customer relationships that result in consistent sales and true customer loyalty. We create highly tailored sales-skills training programs for a company's sales force and those who support the sales force. Because we include nontraditional salespeople such as customer service reps, technical support teams, marketing teams, product development specialists, accounting personnel, and inside sales reps, we help build a sustainable sales culture in our customers' companies. These dramatic shifts in sales culture lead to exponential sales growth and profitability.
Since 1996, in over 25 countries, ASLAN has focused on bridging the gap in sales force execution. Beyond the typical workshop, our "results-based competency" solutions and expertise are focused on the four critical areas needed to ensure sustainable change:
- Tactics: Establishing the processes, message, and metrics that are consistent with high-performing sales organizations
- Rep development: Customized skill development programs for each of the 11 unique sales roles
- Leadership development: Providing the tools and programs to ensure sales leaders transition from just measuring performance to truly driving change
- Road map to transformation: Includes leadership certification, rep and manager development resources, and sales dashboard to track and measure the three areas that drive results.
The Brooks Group focuses on customized "street smart" sales and sales management programs with a high level of relevance and practicality for the individual learner. Our focus is on delivering highly interactive programs in a live format followed up by an industry-leading, cloud-based, instructor-led sales and sales management coaching platform. Our coaching methodology ties together elements of live coaching by a subject matter expert, peer accountability, gamification, management participation, and on-the-job application of concepts to guarantee learners have the tools they need to apply concepts quickly and permanently to get stakeholders the results they're seeking.
Over four decades, Carew International has continually built its reputation as a leader in customized program design that dramatically improves performance in sales and sales leadership. Our unique, comprehensive, and results-oriented curricula incorporate world-class sales research as well as the input of human resource and psychology experts and thought leaders. Carew takes a holistic approach to sales and business development, honing the processes, methodology, and attitudes necessary to cultivate productive long-term business relationships. Our hallmark is developing sales professionals who are prepared to engage and influence by delivering insights that create value for their customers. Carew's clients are among the most recognized and respected names in business, and their leadership in their respective industries is a testament to the impact and ROI provided by Carew.
Fusion Learning helps sales leaders and salespeople perform better. We create simple and practical sales training solutions that unlock individual performance and increase sustainable results. Our differentiated design process, robust library of content, and proven tools – as well as Facilitation Mastery – deliver solutions that drive measurable improved sales performance. Examples of our client impact include achieving double-digit growth in revenue year over year, increasing 50-percent-plus account retention and expansion of key customers, and ensuring an increase in the value provided.
We take a systemic approach to create targeted, relevant, and flexible solutions and ensure leaders are equipped to drive and reinforce the changes – creating a highly engaged sales culture and business results.
Holden is a global leader in sales performance development. We've pioneered tools that create game-changing sales habits through online simulations, cloud-based software, and deal coaching. By flipping the classroom, sellers learn at their own pace with improved adoption. Using our embedded analytics, entire teams are transformed from order takers into demand creators.
IMPAX, a global sales performance improvement company, helps organizations improve their selling, account management, channel management, and sales leadership efforts to drive business results. IMPAX covers the entire business-to-business selling spectrum – tactical to strategic – by providing more than just skills and strategy. IMPAX works with companies to help make price less relevant, fight commoditization, win executive-level credibility, and create competitive differentiation. We provide complete end-to-end solutions such as consulting, tailoring (including content and tool kit customization), training, reinforcement sessions, coaching, internalization workshops, and train-the-trainer certification. Everything is focused on an implementation-oriented solution that can be measured and drives real behavioral change and results.
There is a reason Janek refers to itself as a sales-performance group. At Janek, we view performance as the product or measure of sales practices as a whole. From our proprietary sales-training solutions to our relentless commitment to smart training-implementation plans, we strive to provide relevant behavioral change for each of our clients. Our perspective is fresh and our abilities nimble, enabling us to become long-term trusted partners with our clients. One size does not fit all, and this mentality is woven into the core of our organization. We are prescriptive in our approach, which has guided the development of our completely tailored sales-performance programs.
Kurlan & Associates is a full-service global sales consultancy that helps companies develop, train, and coach sales leaders, managers, and salespeople. Kurlan conducts sales force evaluations, provides guidance and tools to nail sales recruiting and selection, and offers the finest training to help sales managers master the art of sales coaching. Kurlan also provides a full spectrum of services for sales architecture, sales infrastructure, and sales enablement.
Mercuri International is a global sales training and sales consultancy organization founded in 1960, with an international network that spans more than 40 countries with over 300 employees and a network of 150 associate consultants. The annual turnover is around $70 million USD, of which more than 30 percent is generated from internationally coordinated projects for large international customers. Mercuri International provides open courses in a number of countries, but the majority of the business is built on customized in-company sales development projects. Based on the global footprint, number of consultants, size of client base, and the results achieved by clients, Mercuri International is one of the global market leaders in sales development.
MHI Global works with organizations across all verticals around the world to build and sustain customer-focused, high-performance organizations that can drive profitable, predictable top-line growth. Our unrivaled capabilities – dedicated to customer management excellence – come from the combined expertise of powerhouse brands that make up MHI Global: Miller Heiman, AchieveGlobal, Huthwaite, Channel Enablers, and Impact Learning Systems. Supported by the real-world experience of passionate sales practitioners, MHI Global brings best-in-class expertise and practical experience to all aspects of the selling and customer management process.
PI Worldwide and our experienced consultants change the way organizations find the right people, develop leaders at all levels, and achieve growth goals. We offer a unique combination of behavior and skill assessments, dynamic workforce analytics, and business expertise to optimize the performance and potential of individuals, teams, and organizations. Our methodology integrates data, technology, knowledge, and expertise to provide a foundation for organizational excellence in more than 8,000 client companies around the globe. Our Predictive Index® system, Selling Skills system, and Influencing Skills system allow companies to use predictive data to achieve tangible improvements in business metrics. These workforce benefits directly lead to high-performing work environments and create real, competitive advantage.
Headquartered just outside Chicago, Revenue Storm is a sales consulting firm that helps its clients implement processes and disciplines to drive sustained revenue acceleration. We use a holistic, science-based approach combining training, consulting, coaching, software, assessments, and analytics to help clients create demand, gain sales efficiencies, and grow revenues. We customize our curriculum to make it practical for clients and have salespeople use live accounts and opportunities in the training. Sessions are led by consultants who've been senior executives – many of whom used our methodology. Because of our proven track record, we offer outcome-based contracts and put profits at risk until results are documented.
Richardson is a global sales training and performance improvement company. We collaborate with our clients to provide the best guidance and customized solutions – delivered to the highest standards by authentic, passionate, and experienced people. With over 30 years of experience, we create solutions that build organizational ability and improve the individual skill necessary to grow profitable sales. We help leaders prepare their organizations to execute sales strategies and achieve business objectives. Working with some of the most admired companies in the world, we have the expertise and resources to help our clients scale their initiatives quickly across their entire sales function. In partnership with our clients, we identify sales best practices, evaluate talent, build skills through world-class sales training, and sustain necessary change. The breadth and depth of customization remain our core strength, ensuring each solution reflects the unique culture of our clients, driving rapid adoption and lasting results.
Sales Excellence International is a global sales training and consulting organization helping hundreds of companies of all sizes grow their client base, increase revenue, and keep more profit. With representation and local, native-speaking trainers and consultants on six continents, we provide sales behavior assessments and custom-tailored training programs delivered as on-site workshops, instructor-led Web workshops, and HD video eLearning programs. We specialize in blending a variety of learning mediums – including the latest technology for smartphones and tablets – into a customized training and reinforcement curriculum designed to produce observable, measurable, and lasting changes in sales behavior.
Sales Performance International (SPI) is the world leader in sales performance optimization. Our collaborative, data-driven, best-in-class approach to working with premier global companies – supported by multi-year, independent research – demonstrates that SPI's proven methods enable our clients to consistently and effectively drive revenue growth and operational performance improvements and accelerate their time to results. SPI offers the industry's only comprehensive Sales Performance Optimization Platform, comprising three integrated components: talent assessment and analytics, continual learning and development, and sales enablement technologies. Our extensive sales performance expertise, deep industry knowledge, and global resources uniquely position SPI as the go-to firm for organizations that need to adapt and transform how they sell in a disruptive and increasingly competitive world. Founded in 1988 and headquartered in Charlotte, North Carolina – with offices in Brussels, London, and Beijing – SPI has assisted more than 1.1 million sales and management professionals in more than 50 countries and 14 languages and over 45 industries achieve higher levels of performance.
Sales Readiness Group (SRG) is an industry-leading sales training company that helps companies develop highly effective sales organizations. Our solutions include comprehensive sales training, sales coaching, and sales management programs that deliver sustainable skills improvement. SRG sales training programs are customized to meet our clients' specific requirements. SRG training programs include:
- Industry-leading training content
- Customized case studies, examples, and exercises
- Pre- and post-training assessment
- Experienced, engaging facilitation team
- Comprehensive reinforcement programs
- Integrated technologies to promote skills adoption
SRG is an ATD Professional Partner and has been recognized for the sixth consecutive year on Selling Power
magazine's Top Sales Training Companies list.
Sandler Training® is a global training organization with over three decades of experience and proven results. Sandler provides sales and management training and consulting services for small- to medium-sized businesses (SMBs) as well as corporate training for Fortune 1000 companies. Our proven methodologies and specialized tools develop top-performing sales, management, and executive teams that excel in a fluid, fast-paced, global business environment.
ValueSelling Associates, based in Rancho Santa Fe, California, is the creator of the ValueSelling Framework®, the sales methodology preferred by sales executives around the globe. Since 1991, ValueSelling Associates has helped thousands of sales professionals increase their sales productivity. Offering customized training to Fortune 1000 companies, mid-sized businesses, and early-stage startup organizations, ValueSelling Associates' proprietary sales training tools and consulting services deliver measurable results for business-to-business sales organizations. Clients turn to the experts at ValueSelling Associates for classroom and on-demand training and consulting services that yield immediate impact, repeatable strategies, and sustainable results. Our expertise and programs will benefit inside sales, outside sales, direct sales, and channel sales.
Wilson Learning is a global leader in developing sales organizations worldwide. Our extensive global capabilities spanning 50 countries, research-based and proven curriculum, and experienced consultants equip sales organizations with the strategies, skills, and processes to increase revenue, grow margins, and stave off competitive threats. We integrate – into all learning solutions – an award-winning learning transfer system that provides a seamless flow of information, skills, reinforcement, coaching, and application to drive and sustain behavior change, as well as achieve superior sales performance. For example, Wilson Learning worked with a global software company to increase revenue by 31 percent.
Since 1979, Baker Communications (BCI) has helped more than 1.5 million people become more productive in their personal and professional lives. BCI is part of CCI Global Holdings, founded by Tony Robbins and Walter Rogers – which brings together four best-in-class businesses that integrate various aspects of learning: innovative technology, harmonized process, behavior-change methods, and enablement tools. BCI offers a variety of sales training courses to help sales professionals develop the skills they need to become trusted advisors.
Selling Energy, led by Mark Jewell and Rachel Christenson, focuses on driving the adoption of energy-related products and services by teaching others how to connect the dots for decision makers. The Institute combines instruction on professional selling, financial analysis, and segment-specific business acumen – all tailored to selling energy solutions. It provides a unique combination of coursework, online resources, and coaching to support attendees' success throughout their careers.