Selling Power Top 10 Sales Training Companies in 2012


Each firm included on our 2012 Top 10 Sales Training Companies list has the potential to help you get better results, not just for your team and your company's bottom line, but for your customers, as well.

We used four main criteria during our selection process:

  1. a proven record of delivering results for sales leaders and sales teams,
  2. innovative methods to both deliver and reinforce training,
  3. customizable solutions and training methods to ensure high-quality results,
  4. offerings that have been customized for the evolving needs of today's sales organizations.

The summaries below will give you a quick snapshot of each company's major offerings, and we encourage you to visit their Websites and social networks to learn more.

Note: This listing is organized in alphabetical order and no priority or ranking is implied.

The Brooks Group helps clients develop top-performing salespeople using the consistent, principles-based IMPACT Selling System as a platform for growth. Each engagement is fully customized, incorporating the comprehensive, whole-person TriMetrix assessment to identify strengths and critical development areas within the six-step IMPACT process.

New skills are taught via face-to-face classroom delivery, distance learning, or the state-of-the-art IMPACT Virtual Training options, and they are then reinforced through IMPACT Sales Coaching to ensure long-term improvement.

Carew specializes in dimensions of professional selling, profit dimensions, advanced positional selling, target account strategies, building customer equity, and performance management. Carew emphasizes changing the skills, attitude, and success of every person who participates in its training and transforming the attitude and behaviors of every graduate.

CEB helps senior executives and their teams drive corporate performance by supplying a powerful model to harness outside perspectives and best practices from more than 16,000 leading executives. For nearly three decades, CEB's approach allows executives to tap into breakthrough innovation and proven practices, including innovative sales methods, that have been tried and tested by other companies.


Forum Corporation trains in sales skills, sales management, customer acquisition and retention, sales strategy and planning, strategic prospecting, territory selling, enhancing relationships, advanced relationship management skills, and sales management coaching. Forum tailors the whole learning solution to accelerate results within an organization. Unique in its ability to mobilize world-class resources, Forum delivers top-quality content in expertly designed and implemented solutions.


Fusion Learning's training program for salespeople is an integrated, modular curriculum addressing consultative selling, strategic account management, proactive prospecting, customer service excellence, influential presentations, and winning negotiations. Fusion customizes sales and service training programs so that they are culturally specific to your business. Programs for sales managers include Sales Leader BluePRINT and address managing activity and results, coaching, leading, and motivating.


PJF Sales Training is administered by real-world sales training professionals who have spent time in corporate America as sales managers, directors, and vice presidents. Many have managed sales teams at Fortune 500 companies. PJF records show increased sales productivity in nearly all organizations that utilize PJF training.

Using face-to-face training, PJF offers six standard courses: The Seven Steps to the Sale, The 3 Ps to Sales Success, How to Interview and Hire the Right Sales Rep, Basic Sales Management Skills, Advanced Sales Management Skills, and Effective Time Management.


Founded by Keith Rosen, pioneer of management coach training and author of Coaching Salespeople Into Sales Champions, Profit Builders helps salespeople and managers achieve business objectives faster through its proven coaching framework used by top sales organizations, including Microsoft, Oracle, the NY Knicks, and 25 percent of Fortune 1000 companies. Sales leaders become world-class coaches who increase sales and profitability, improve forecast accuracy, transform underperformers, save time, accelerate sales cycles and retain top talent.


SPI offers a variety of courses that help organizations adopt the best tools and exploit their capabilities to maximize sales. SPI courses include CRM Enablement, which focuses on aligning the sales process and your CRM system to improve adoption and adherence to CRM processes. A Solution Selling course integrates Solution Selling with mainstream CRM systems.

SPI's Landslide CRM for Solution Selling is a complete CRM product, with the Solution Selling process built into it, for small and midsize businesses. Management Dashboards offers out-of-the-box Solution Selling dashboards for Salesforce.


SRG virtual training programs offer fast, effective, and flexible skills-based training solutions for organizations looking to maximize training budgets while minimizing time out of the field. SRG combines live facilitators, innovative instructional design, and a state-of-the-art, live, virtual-classroom training platform to provide attendees with a highly engaging, interactive classroom experience while leveraging the benefits of virtual training.


ValueSelling trains reps in customer retention, interpersonal communication, negotiating, presentations, prospecting and qualifying, sales writing, selling to executives, team selling, and time management. It can deliver training in classrooms or through e-learning and has global reach, with training on four continents and in seven languages. ValueSelling pioneered e-learning for sales in the 1990s and can use e-learning for any sales training program.

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