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The Focus Gap Is Quietly Undermining Sales and CX – Here's How to Close It

When sales teams underperform, the finger-pointing usually lands on talent, tools, or pricing. But there’s a deeper problem lurking beneath flat revenue charts and churn reports: misdirected focus. At SugarCRM, we call this “the focus gap.” It’s the costly disconnect between the accounts...

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From Sellers to Strategic Partners: Aligning Teams for Smarter Account Planning

The sales professional’s role has evolved significantly; customers aren’t just looking for products, they’re seeking strateg...

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Red Bull Sales Strategy and Marketing Success

Red Bull is an energy drink that doesn’t do well in taste tests. Some say it’s too sweet. Others just shake their heads, sayin...

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AI Will Unlock Sales Capacity... Now What?

AI solutions have made their promise crystal clear: AI will give sales teams back hours every week. Automated prospecting, intelli...

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How Sales Leaders Can Thrive in the Age of AI Overload

Q1. How should salespeople adapt in a world in which buyers and sellers face an  avalanche of AI-driven messages?  Spencer Wixo...

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How to Get Better Results from Quarterly Business Reviews

Quarterly business reviews (QBRs) often are long and bloated, with data-heavy presentations that lack forward-looking actions and...

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The Intelligent Revenue Cycle – Aligning Sales Forecasting with Planning

Though a vast majority (95%) of finance and revenue operations teams express confidence in their ability to plan from existing sal...