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White Paper:
Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction
This white paper describes how sales operations managers can build a B2B e-commerce platform to meet the complex requirements of today's organizations – while also delivering the B2C experience that customers have come to expect.
You'll learn how B2B organizations are using online commerce to:
  • lower costs,
  • retain customers,
  • grow the business, and
  • reduce complexity for customers.
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