Book Chapter:

Insights for Sales Managers, CEOs, & Marketers

If you're a CEO, marketing manager, or sales manager, you exert a strong influence on salespeople and have great power to help them generate higher revenues and profits. In this free chapter taken from "What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story," coauthors Michael Bosworth and Ben Zoldan offer insights for anyone who holds one of these vital leadership roles.

Download now and you'll learn:

• How CEOs can use stories to shape a company's identity and bottom-line success; and communicate a winning vision to sales teams.
• How marketing managers can use stories to empower salespeople instead of overwhelming them with data.
• How sales managers can use stories to build stronger relationships with reps and ultimately create high-performing teams.