As a Sales Operations leader, your job is to optimize the sales cycle and give your sales team the resources they need to succeed—from the time a lead comes in to that glorious moment when a deal closes.

But as you determine rules of engagement and customize your CRM, you may want to consider the biggest threat to your carefully planned processes: internal sales communication. If the members of your sales team aren't completely aligned, you can't expect them to take a prospect across the finish line quickly.

This e-book will help you learn how to:

• Improve the onboarding process
• Identify communication breakdowns that may affect your sales team's ability to close deals
• Use visuals to streamline the sales process
• Help sales reps bring leadership up to speed on key deals quickly