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The Sales Enablement Guide to Customer Expansion
Four Must-Win Moments for Keeping and Growing Revenue
Even though most companies spend the bulk of their resources on acquiring new logos, the vast majority of your annual revenue likely comes from existing customers.
Customer expansion is a significant yet overlooked growth opportunity for Sales Enablement teams. But you can't simply re-use your customer acquisition messaging and content—research proves those tactics dramatically hurt your chances of winning key expansion opportunities like renewals and upsells.
Customer expansion is a significant yet overlooked growth opportunity for Sales Enablement teams. But you can't simply re-use your customer acquisition messaging and content—research proves those tactics dramatically hurt your chances of winning key expansion opportunities like renewals and upsells.
Don't risk these critical selling opportunities on opinions or hunches. Read this new eBook to learn scientifically tested and proven messaging for keeping and growing your revenue with existing customers.