Get Your Sales and Marketing Teams to Fully Embrace CRM

The ROI of sales effectiveness solutions you deploy for your team is largely dependent on overall user adoption. While CRM solutions have become a mainstay in many organizations. Most companies still struggle with user adoption and don’t fully realize the full potential of these solutions to improve sales rep productivity.
You will learn how to:

• ‘Sell’ your reps on using CRM, and get sales staff to understand, appreciate, and use CRM
• Understand the issues that cause low user adoption
• Avoid the trap of reps seeing CRM as a tool for management only
• Leverage tactics to change patterns of behavior that affect adoption rates

Speaker: Chris Bucholtz, Content Marketing Manager, CallidusCloud
Gerhard Gschwandtner, Founder & CEO, Selling Power