The ROI of sales effectiveness solutions you deploy for your team is largely dependent on overall user adoption. While CRM solutions have become a mainstay in many organizations. Most companies still struggle with user adoption and don't fully realize the full potential of these solutions to improve sales rep productivity.You will learn how to:

• 'Sell' your reps on using CRM, and get sales staff to understand, appreciate, and use CRM
• Understand the issues that cause low user adoption
• Avoid the trap of reps seeing CRM as a tool for management only
• Leverage tactics to change patterns of behavior that affect adoption rates

Speaker: Chris Bucholtz, Content Marketing Manager, CallidusCloud
Speaker: Gerhard Gschwandtner, Founder & CEO, Selling Power