SOCIAL SELLINGProof that Social Selling Works for B2B Companies
In the very early days of social, many business-to-business (B2B) sales executives regarded such social networks as Twitter and LinkedIn with skepticism. Brand awareness, huge… Read ArticleFour Selling Skills You Need in the Social Age
Years ago, salespeople used phone books, computer printouts, or spreadsheets to cold call. Today's salespeople leverage social networks, so they are armed with information to… Read ArticleCapture Customers with a Great Social Profile
In a basic sense, social selling is what professional salespeople have always done: meet people, get to know prospects, and build relationships - except that… Read ArticleCan Social Really Help Me Sell?
Many sales executives still believe that time spent using social media isn't worth the effort and want proof of the return on investment. The reality… Read Article