SOCIAL SELLING

Rethinking the Sales Email
Did the introduction of email 20 years ago represent the beginning of the end for the telephone as a sales tool? Hardly. Likewise, video conferencing… Read Article

Proof that Social Selling Works for B2B Companies
In the very early days of social, many business-to-business (B2B) sales executives regarded such social networks as Twitter and LinkedIn with skepticism. Brand awareness, huge… Read Article

Four Selling Skills You Need in the Social Age
Years ago, salespeople used phone books, computer printouts, or spreadsheets to cold call. Today's salespeople leverage social networks, so they are armed with information to… Read Article

How to Gather Great Referrals in a Social World
One of the basic principles of sales success dictates that referrals are a potential gold mine for increasing sales. Today, the value of referrals has… Read Article

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