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Stories   February 3, 2014

Purposeful storytelling is the ultimate tool for closing the sale. Stories are game changers, because they engage a listener's emotions. Typically, emotion, not logic, causes people to act. Stories resonate within us, which is precisely why people are far more likely to remember information embedded within a story than information that was presented to them in facts or figures. If you tell a story with authentic emotion, people will respond.
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