When your performance assessment yields useful information, make adjustments to take advantage of it. Analysis without action is useless. For example, if you find that a particular line of questioning leads to more successful closes, start using that line of questioning regularly. Remember that if you do what you've always done, you'll get the results you've always gotten, so stay open to new ideas and techniques and don't be afraid to use them. The only selling habits or routines you have should be consistently successful and productive ones. One small change may be all that stands between you and more profitable sales.