Top 5 Free Marketing AppExchange Apps

App: Jigsaw Prospector
Vendor: Jigsaw
Rating: 4.7 out of 5 stars (270 reviews)
What It Does: Provides access to Jigsaw’s online directory (which is built, maintained, and accessed by a global community of more than 800,000 members) of business contacts and company information. It enables salespeople to collect hard-to-find business contacts and easily import them into salesforce.com accounts as leads and contacts.
Why It’s Cool:

• imports name, company, title, email, address, and telephone (70 percent direct dial)
• builds and imports customized prospecting lists
• allows cross-selling into existing accounts with additional contacts

App: Salesforce Integration – Data Loader
Vendor: Informatica Corp.
Rating: 4.8 out of 5 stars (59 reviews)
What It Does: Reduces the amount of time used to import or export information between salesforce.com and local databases and files. This helps ensure timely processing of new sales leads and accurate account and contact information.
Why It’s Cool:

• installs as a tab directly into salesforce.com
• features drag-and-drop mapping interface
• provides automated scheduling (no manual intervention required)

App: Demandbase for AppExchange
Vendor: Demandbase
Rating: 4.7 out of 5 stars (11 reviews)
What It Does: Finds and qualifies business contacts from a network of data providers. It can score more than 5 million business contacts and return the most relevant and highest quality prospects, allowing the sales team to cherry-pick the leads that look most likely to convert.
Why It’s Cool:

• assembles custom sales prospecting and marketing lists to deliver the best results
• automatically checks for and removes duplicates from your salesforce.com database
• draws data from Hoover’s, BusinessWatch, Accudata, Teramedia, D&B, etc.

App: TableTop Dashboards and Reports
Vendor: DreamFactory Software Inc.
Rating: 5 out of 5 stars (9 reviews)
What It Does: Saves complex views of salesforce.com data as rich documents organized in Web folders. Having this vital business information at your fingertips allows management and organizations to make better, faster decisions and adapt quicker to sales challenges.
Why It’s Cool:

• creates powerful reports, detailed dashboards, and fully interactive data views
• saves views as active filters, selected lists, and static snapshots
• offers single-click visualizations and drill downs on charts

App: SEO for Salesforce – Free Edition
Vendor: DemandResults
Rating: 5 out of 5 stars (3 reviews)
What It Does: Enhances the salesforce.com Web-to-lead function by incorporating Internet marketing intelligence data from the Google Analytics package. With this application, you can track lead origins by search engine, search type, and keyword.
Why It’s Cool:

• captures specific data sent via tracked URLs from your ads
• includes intuitive-search, marketing lead analysis dashboards
• captures your organic search leads, paid leads, and referral links from other Websites

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