Selling Power Magazine Article

Can-Do Attitude
Ray Dreyfack
Focus on what it takes to succeed, not on why success is so difficult.

Focus, not on the obstacle, but on action needed to overcome the obstacle.

Focus on positive words – “benefit,” “beauty,” “profit” – not on negative words, such as “mistake,” “wrong,” etc.

Focus on the reward that will be yours when you succeed. 
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Friendliness and empathy are fine traits for a salesperson, Gates, but so is the old killer instinct!